SEO is one of the most effective strategies for getting organic traffic and invite new customers. With an eCommerce SEO strategy in place, you can help your business drive more leads and traffic for those who are looking for your products. But how would you create an effective eCommerce SEO strategy? If your SEO Is Not Working, here are 10 eCommerce SEO Checklist for an eCommerce website or shopify websites:
Identify and target relevant target keywords
The first step for an effective eCommerce SEO strategy is to identify the relevant keywords for your website. People search for key terms on search engines that help them find products they need. So, try to target the relevant keyword making them extremely important to your campaign. For initial success, when you conduct keyword research, try to focus on long-tail keywords. Long-tail keywords are the keywords that contain three or more words. For example Black leather shoes.
Optimize Your on-page – title tag and meta description
Next on our checklist for an effective eCommerce SEO strategy is to optimize your website’s on-page. Optimize title tag and meta description. These are the two elements that appear in search results and helps attract people to visit your site. This is the place where the user takes an action organically. Both these tags give the user insight into what the product or website is about. Be sure to stay within the 60-character limit while writing a title and 155 characters for meta description.
Optimize your URLs – Make them user friendly
Another crucial part of an effective SEO strategy for eCommerce is to optimize your website URL. Your URL tells search engines and users about the product listing displayed on your webpage and shows the relevancy. It is suggested to use a targeted keyword on the URL.
For example – www.xyz.com/product/ejtuwu-gjyn33/9987567, with this URL neither user nor search engine, would get an idea about what they are looking for on the webpage.
Now consider this URL – www.xyz.com/bottoms/jeans/black-bootcut-jeans, this URL is easy to understand, memorable and depicts easily what the user can find on the webpage.
Create relevant content
The next important factor is creating relevant contents. When people search for your product on the web, make sure you provide them with what they are looking for. Content creation is a critical part of an eCommerce SEO strategy because it provides you with an opportunity to share helpful insights with your audience. You can show your customers that you’re knowledgeable in your field. This increases the trust among users and increases the credibility of your website. Focus on the content related to your industry and what could be a better help than google. Get topic ideas from there.
Use internal links on your pages
Another essential SEO checklist for eCommerce is to use internal linking on all your web pages. Internal links are the links that connect your webpages and provides easy navigation to the users and search engine crawlers. These links help Google find, crawl, and index other pages on your site and a relevant anchor text symbolize context to the link.
Use breadcrumb menu
The next vital part is to implement the breadcrumb navigation. It looks like –
This breadcrumb menu shows a clear path of navigation. If a user finds that the product is not for them, they could quickly switch back to the previous menu. By adding this feature, you will be offering them a better browsing experience to your users. It will encourage them to remain on your site.
Check your site load time
Ensure your website loads fast with all images and videos on your website. If your websites load slow, there is more probability of the user bouncing back. Use google speed insight and check your website loads faster on both mobile and desktop devices.
Check that your site is mobile-friendly
Another most important part of an efficient SEO strategy is to make your site mobile friendly.
More than 50% of the website traffic comes from mobile so make sure your website looks good on mobile and offers a positive user experience. To make your website mobile-friendly, don’t forget to implement a responsive mobile design service and avoid keeping clickable elements close together.
Make your site secure
When you have an eCommerce website, securing your website is most crucial as the website gets a lot of sensitive information like credit/debit card details, addresses, phone no. etc. Securing your website not only enhances the trust factor but is also preferred by search engine bots. That’s why securing your website with SSL is an important part of an effective ecommerce SEO strategy.
Add schema markup
The final thing we would add here is adding schema markup data to your site. This feature is beneficial to your eCommerce SEO strategy because it enables you to add enhanced descriptions like your business details -address, phone, email, opening hours and social media links. You can also add up Price, Rating, Availability, Product details and more so that Google understands the context of your pages better.
Set-Up your eCommerce SEO strategy today
So, what are you waiting for? Now that you have got your perfect eCommerce SEO checklist, start working now. Implement these effective eCommerce SEO strategy from the very beginning when you start to design your website. Tell you shopify website design service provider to implement these in your website and boost your sales. Want to drive more sales to your site, invest in SEO services today. There are various Different Ways To Improve the SEO of Every Website You Design, call +44 0770 0080 78 to know more.