11 Psychology Principles Every Website Designer Should Know Skip to content

11 Psychology Principles Every Website Designer Should Know

Psychology principles

Unaware of psychology principles? If you are in the business of website designing, you should always keep in mind to build it for client’s audiences and not for your client. I know that may seem illogical, but I think this is the difference between your client’s proposal and what actually converts the visitors. But how you are going to achieve it? It’s simple. Tell your clients what is required and good for the business rather than blindly following all instructions. Are you offering website design services to clients? There are lots of factors to be considered while building a site and one of these is understanding the psychology principles.


Psychology Principles Every Website Designer


Every human thinks differently. What good for one doesn’t necessarily mean it’s good for the others too. But as a website designer, you should cater to those underlying thought processes and natural responses as per the users’ perspective. Below mentioned are 11 psychology principles for website designers for a more engaging, attractive and useful website.


1. Aesthetically Pleasing and Usable


Aesthetically Pleasing and Usable websites depict most of the people often relates the aesthetic with usability. So, in that way, a good looking, beautiful and pleasing website with a modern responsive design is the key to success.


2. Gestalt Principles


Haven’t heard of it yet? The gestalt principle explains the human perception about the data offered to them. According to human psychology, a human brain interprets images, videos, animations, shapes and more prior to understanding the texts. So rather than filling your website with a bunch of texts, prefer more images and videos.


3. Color Psychology

Branding service in USA- Understanding Psychology of Color

Colour scheme and typography plays an important role when designing a website. Colour psychology determines how any particular color influences the user perception. Colours are related to emotions and it has to do a lot while determining how a colour is perceived by the end-users/visitors.


4. Shape Psychology


After colour psychology comes shape psychology. Similar to colour, the shapes also influence the audience to make a perception. Whether it square, circle, polygon or hexagon, choose wisely.


5. Trust Factors


Trust factors are the social proofs that most of the visitors searches on your website to make sure you are a legitimate business. This is why most of the websites have testimonials, reviews and rating, also SSL certificates, contact details and more.


6. Focus on Hick’s law


This law states that if a person is given more choices, then the decision making time will increase and the decision-making rate will slow down. If you want to speed up the decision-making process in your eCommerce store, consider this psychology too!


7. Not Much Options


Taking Hicks’ law into consideration, a reduction in the choices offered to the audience avoids the confusion and lets the consumers make confident decisions. So, if your store encounters an abandoned cart problem. Try to use this approach.


8. Avoid Irrelevancy


User’s become completely blind when they see a website relevant to their main purpose. Like the website that uses the exact same cookies are most likely to be ignored by the audience.


9. Jakob’s Law


This principle suggests that people are more likely to use things that are familiar and avoid strange and new things. So, while creating a new website, keep this in mind that user will expect your website to work the same way as the other sites they spend their time on are doing.


10. Peak End Rule


It states that visitors will judge your website based on their first visit and it will the first and last impression. So, remember it always while making the header and footer of your webpage.


11. Feedbacks


Feedbacks play a big role in referring to interaction with design. In this, a website designer tells the customer, what the progress towards the goal. You can also explain how a website will respond to its actions. 

color psychology



Want a website design that is better in all aspect, start designing it as per the user’s perspective. The best is to start with understanding psychology principles and to think according to the end-users. If you are able to create that relationship, there is no looking nack. Xtreme Web Tech is offering professional website designing services in USA keeping psychology principles. Call today for your website design service!