One of the biggest challenges in 2021 for online businesses is to maintain relevancy in the eyes of the search engines, particularly Google. Google alone is controlling more than half of the internet traffic. That’s who without any doubt, most of the marketers follow a strategy to improve the SEO and rank one on Google. And SEO is one of the most important optimization strategies that every business needs in this competitive time.
You won’t be able to generate leads for your business if your webpage is not ranking on Google or if nobody can find you online. Maintaining your online visibility is really important while you are promoting your business online. What happens after someone makes a search? The search Engine or Google identifies the user search intent and shows the result based on the type of query the user enters. The topmost result on Google has a 33% chance of getting clicked. This means that if your webpage is not ranking number one on search results, you are missing out lots of potential traffic or lead. What’s even more shocking is that 75% of people won’t even go to the second page of the search results or explore more. Ever wondered why your SEO is not working! There are certain things you can do to increase your chances of getting ranked higher on Google searches and improve the SEO from the very first when you design your website.
Here are 7 different ways to improve the SEO of every website you design
1.Add a blog section to your website
Google or any search engine loves fresh contents that are unique and engaging. A blog section gives an additional opportunity to add fresh contents to the website frequently. This helps get your website rank quickly on search engine results. Not only this, but a blog also increases the size of the website by increasing the web pages. Thus, offering more SEO benefits by leveraging more internal links on your website. You can explain to your client and ask to incorporate a blog section in their website for SEO/marketing advantage. And it also solve user’s query by allowing them to ask questions or leave comments.
2.Add Google Analytics
Google Analytics is a free analytics software that keeps track of how your website is performing in search engines. With Google Analytics, you can show your clients for which keywords their website is ranking and producing sales, the source of traffic, demographics and a lot more. You can also sign up for webmaster tools which will also show how your website is performing over a period of time and learn more about your keyword rankings.
4.Write unique content for each page
The relevancy of the website depends upon how unique content you offer. Make every webpage unique by writing unique contents. The same contents raise the issue of duplicate contents and put your website down. If your content is found duplicate it is at high risk to be ignored by the search engine bots because it will treat both the website as same. Unique contents remove such misunderstandings and will improve the SEO.
5.Use Title, Meta descriptions and keyword tags
Unique title, meta descriptions and webpage with keywords are considered a prime factor to rank any website. Title, meta description and URL appears in the search results and increases the chances of getting clicked. Further, they give brief information about the service/product you offer. So, be careful to describe each page uniquely to avoid any duplicate content. Make sure to limit the <title> to 70 characters and <meta> description tags to 160 characters in length, including spaces. You can hire a professional SEO company to do it for your website.
6.Add Footer links to every webpage
Interlinking between the various web pages of the same website can easily be done via footer links. These footer links can provide a significant boost to the SEO rankings. As these footer links have plain anchor text links with the keywords you want to rank. Ask your clients to add footer links. You can even include a sitemap in the footer that contain all webpage URLs. As a result, it will make it easier for the search engine bots to crawl and index.
7.Use a separate webpage for each keyword or key phrase
Targeting various keywords on the same page is a bad idea, rather you should have a separate web page targeted for each keyword. Take a particular keyword and add it to the webpage contents, title tags, meta description, header tags and URLs. In this way, you will have a dedicated webpage for each product or service. Google will easily determine what the page is about. Undoubtedly, this will also ensure a good user experience when someone lands on your website.
By implementing all of the above tips into each of your website design service projects, you will not only improve the SEO, benefit the users but will also give your clients a better chance of generating potential leads, sales and profits from better and improved search engine rankings.